The tour of the Pilsen Brewery is the best in Europe

The tour of the Pilsen Brewery has been granted the prestigious World Travel Awards 2024 and thus becomes the best brewery tour in Europe.

The Pilsner Urquell tour has been granted the World Travel Awards 2024

The tour of the Pilsen Brewery became the winner of the 31st year of the international competition in the area of tourism and hospitality. A public online poll took place across European countries in January and February this year,

and the Pilsner Urquell tour succeeded in the Europe´s Beer Tour Visitor Experience 2024 category, in extraordinarily strong competition from tours of the world-renown breweries of Heineken, Guiness and other brands.

The awarded tour is one of the most popular trip destinations in the Czech Republic. Last year, almost 600,000 people visited tours, events and experience programmes offered by Plzeňský Prazdroj. The visitors were mostly interested in the Pilsner Urquell tour. It was popular with domestic and foreign tourists, mostly Germans, Taiwanese, South Koreans, Americans, Italians and Polish.

Why is the tour so popular

You can take the tour of the Pilsen Brewery all year round. The tour includes a film about the secrets behind the production of the famous lager and an opportunity to explore the ingredients it is made from in more detail. The tour will take you to the packaging plant, brewhouse and historical cellars. At the end of the tour, adult visitors get a chance to try Pilsner Urquell.

Visitors come back repeatedly

We do not leave anything to chance and thus improve the brewery tour continuously so that visitors always discover something new when they come back. For example, this year, we are preparing a special tour including industrial premises of the brewery with production technology that are not usually accessible. They will be open to the public during the Industry Open festival.

About World Travel Awards

World Travel Awards™ is the most prestigious, the most comprehensively focused and the most sought after international award in tourism. Its goal is to acknowledge and appreciate the most important sectors of tourism and hospitality. The award represents a recognition that many companies strive for, but only few receive. The winners become a role model and inspiration in the respective segment.


In accordance with an order from the Ministry of Health of the Czech Republic, tours and experience programme are closed to public until further notice. Sorry for inconvenience.

If you have any questions, contact us at or by phone on +420 377 062 888.

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